Over the course of the last century, combining different styles, like elegance and sport at the same time, became an attractive tool for representing yourself.
Not only have we picked up on this, but rather follow a more comprehensive approach to fashion.
Urban Contenders includes styles which intersect, differ from mainstream fashion considerations and are based on individualism and not strictly focusing on current fashion trends.
Aged only 21, Founder David Baumann started the business with a simple idea: Reinvent Urban Streetstyle by combining Italian elegance with Berlins rebellious-minded "poor but sexy" 21 century streetwear flair.
Very soon the idea gained momentum and he was able to gather a young, dynamic and motivated team around him, making Urban Contenders one of the fastest growing german startups of 2022.
From day one the focus has been to bring value to our community, to lift spirits and to always listen to feedback in our pursuit to become the best that we can be.
Berlins's importance in the history of fashion truly cannot be understated.
Considered to be the world's most diverse fashion capital, Berlin looks back on a broad lineage of brands, designers, fashion houses and high-end labels that have each contributed to the shape of style today.
That said, the sheer scope and extensiveness of Berlin's fashion scene, combined with the mythology surrounding many of its most famous players, has created a world that often feels impossible to grasp from the outside.
Inspired and and guided by this extraordinarily diverse climate, we were able to extract the esscence of true Berlin design and combine it with classic 21 Century modernness, to create our unique urban style we are known and loved for.
“The essence of style is a simple way of saying something complex.” ~ Giorgio Armani